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The beginning of a new furniture industry was
born when Erie invented the first “knock-down” table. Packed flat in a box,
the customer could easily carry the product home, open the box, and assemble
within minutes. No tools, hardware, or glue was needed.
Patented in 1953, this knock-down concept was expanded to a five unit series –
cocktail table, lamp table, end table, step table and corner table. These
became the “Model T” of the ready-to-assemble industry and were produced for
15 years, the longest-running series produced at Sauder. In the mid-1950s,
each piece sold for about $4 or $5.
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Erie’s sons, Delmar, Maynard, and
Myrl, grew up right next door to the Sauder factory and spent their
childhood playing in and around the facilities. As adults, the sons started
full-time careers at the company. By 1965, the three were performing various
roles in the family-run business. From right to left: Erie, president;
Maynard, general manager; Leona, secretary; Delmar, factory worker; and
Myrl, engineering R&D.
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About half of Sauder sales in 1974 generated from its OEM business, selling
parts to mobile home, piano/organ, kitchen cabinet, and other manufacturers.
Herculex was Sauder’s trade name for the low-pressure polyester laminate
used primarily for this business. |
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| Seventy-one-year-old Erie was now
actively involved in constructing the
Sauder Historical Village, an
80-acre non-profit living history museum designed to preserve the lifestyle
of the pioneers who settled the Great Black Swamp area of northwest Ohio.
His son, Maynard, was named president of the 40-year-old furniture company.
Erie assumed the role of chairman of the board. |
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In his new role as company president, Maynard purchased the Foremost name
from an outside firm and organized a sales team to market Sauder furniture
from within. This set the stage for Sauder’s explosive growth over the
following decades. |
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The advent of the microwave oven created a need for this popular cart. |
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As Sauder celebrated its 50th anniversary, the company now employed 1,200
people. The expanse of the Sauder facilities had more than quadrupled in the
past 10 years, now totaling 1.2 million-square-feet. |
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The Princeton grouping defined a new standard in RTA furniture. The
collection offered traditional design and styling, advanced detailing, solid
wood and a wider distribution through new retail channels. |
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A third generation of the Sauder family joined the company when Maynard’s
son, Kevin, was named sales manager, office products division in 1988.
(pictured left to right: Myrl, Maynard, Erie, and Kevin)
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