Sauder Press Release
Sauder Inspires With Redesigned Website
Online features offer better access to product information and style inspiration
ARCHBOLD, Ohio, Jan. 6, 2014 — Sauder Woodworking Co., the inventor and leading North American producer of ready-to-assemble furniture, has launched a new website at Sauder.com. The design reflects the company’s updated brand image and offers a seamless browsing experience on a desktop or mobile device.
Consumer buying behavior has evolved. Research shows that more people are seeking an integrated, seamless experience, regardless of the device they’re using. The mobile-optimized Sauder website is designed to enhance consumers’ online experience at home or on the go.
“Consumers are demanding immediate access to products and services,” says Mike Lambright, director of marketing at Sauder. “Whether they’re on a laptop, mobile phone or tablet, visitors will be able to quickly and easily identify products that match their personal style.”
The user-friendly site has a contemporary look and feel. Enhanced search capabilities and easier navigation allow for searching by product, by space or by collection, along with quick identification of local retailers that carry Sauder® products. Consumers can continue to access Sauder’s award-winning customer service. New features will be added in the coming months, including a blog and additional style inspiration.